Course info

At the beginning of your study program you learned the basics of marketing-management and the concept of the 4 p´s (product, price, promotion and placement).

Now we will have a detailed look on techniques to explore customers opinions, feelings and needs.This part is held by Prof. Kellner and Prof. Köstner.

Furthermore we will explore a lot of details about one of the most important requirements of a modern profit company or non profit institution: corporate communication. This part is read by Prof. Manfred Uhl.

Additionally students train their skills in preparing and presenting consumer research and communication topics in front of the audience.

The course takes place on Tuesday, 9:50 to 1 pm.