IBF 2 - Strategy Case Study - Simulation

The Strategic Business Simulation offers a challenging, computer-based management simulation. Together with your teammates students will form a business team that will take over the leadership of a company in the printing and copying industry. The simulation presents a realistic model of a company and provides participants the opportunity to:

·       Learn quickly

·       in a risk-free way

·       to gain practical experience with lasting, long-term effects

The management simulation is an interactive teaching and learning system based on the principle of:

Learning Business by Doing Business

The Business Simulation will help teach you to:

·         Make better business decisions

·         Gain experience thinking about the overall impact of your decisions

·         Think more effectively about the links between different decision areas

·         Define economic goals and strategies and implement them in a dynamic and competitive environment

·         Understand the fundamentals of marketing

·         Analyze financial figures and put insight into practice

·         Learn to use business tools like cost accounting and income analysis

·         Maintain control of a business under uncertain conditions and time constraints

·         Maintain overall control of difficult tasks

·         Learn to think and act in an inter-disciplinary way

·         Develop the ability to structure and solve problems

·         Develop a view for the essential problems of a business

·         Practice effective communication through visualization