Strategic Management describes the process that companies use to gain competitive advantage against their competition in the given environment. It helps students to understand the importance of analyzing the environment and their own strengths and limitations to find the best available strategy to survive and prosper under the conditions of globalization, fierce competition and changing environments. With the help of many examples students are able to identify and define strategic options to improve competitiveness.
In the course students will get an insight into the strategic decision making process according to Barney and Hesterly. They will understand the importance of a company vision, how to set targets, make an internal and external analysis to identify strategic options that should result into a competitive advantage.
The lecture is combined with a business simulation in which students can test their acquired knowledge. Information about that you find in the respective course.
Lecture is scheduled to Thursdays afternoon 14:00-15:30
The course may be held partially online. The Zoom Meeting Data for the lecture:
Meeting-ID: 963 4653 7359
Kenncode: 012578
- Dozent/in: Michael Freiboth