FWP: Event Marketing (only Erasmus)
Brief Contents: Briefing case study presentation | Introduction Event as an instrument of Marketing Communication | Trendmonitoring Event | Dimensions of Event Marketing | Event strategy | Eventmanagement Part 1: Conception (Toolbox) | Eventmanagement Part 2: Planning and organisation | Creative/Training session | Event examples | regular working units for case study presentation
! Sessions Cancelled ! (Sessions/Plan: 18.10.23 | 25.10.23 | 08.11.23 | 15.11.23 | 22.11.23 | 13.12.23 - presentation | 14:00 - 17:30)
Note/Grade: Please don´t forget to register yourself for the exam to receive your grade/Mind: Prüfungsanmeldezeitraum!
Room: W1.05
- Dozent/in: Ralf Bäuchl