VT Managing Data-Driven Business (MD2B) | Part Prof. Danzinger

This lecture is part of the module "Managing Data-Driven Business Models (MD²B)". It contains the part "Understanding and Deploying Data-Driven Business Models" presented by Prof. Frank Danzinger. The corresponding other part of the module is given by Prof. Jianing Zhang.

We will deal in this lecture with:

• Data and business understanding (e.g., IoT-Data-Chain, digital business models)
• Implementation of digital and data-driven business models (e.g., digital maturity, SDL, CRISP-Cycle, industry 4.0)