Strategic Management describes the process that companies use to gain competitive advantage against their competition in the given environment. It helps students to understand the importance of analyzing the environment and their own strengths and limitations to find the best available strategy to survive and prosper under the conditions of globalization, fierce competition and changing environments. With the help of many examples students are able to identify and define strategic options to improve competitiveness.
In the course students will get an insight into the strategic decision making process according to Barney and Hesterly. They will understand the importance of a company vision, how to set targets, make an internal and external analysis to identify strategic options that should result into a competitive advantage.
The lecture is combined with a business simulation in which students can test their acquired knowledge. Information about that you find in the respective course.
Lecture is scheduled to Thursdays afternoon 14:00-15:30
The course may be held partially online. The Zoom Meeting Data for the lecture:
Meeting-ID: 963 4653 7359
Kenncode: 012578
- Dozent/in: Michael Freiboth
In this simulation students will learn how to manage a company in a competitive environment. Students will take the role as members of the board to decide in six rounds about strategic options to let their company succeed against the competition. The simulation id designed under the motto Learning Business by Doing Business.
To ensure the learning success of the simulation it will be held as a blocked seminar of two full days on Friday/Saturday, starting 08:00.
Students that enroll should also choose one of the weekend dates. Simulation Dates can be chosen in the course
- Dozent/in: Michael Freiboth
This lecture is part of VT European Business Studies. It will take place every other week. I will inform you, when we start.
- Dozent/in: Micha Bloching
Topics: In this part "European Integration" of the course "European Business Studies", we will focus on important EU policy areas from an economic point of view. The class focuses on six core economic policy areas: The EU Financial System, EU Environmental and Energy Policy, EU Competition Policy, EU Trade Policy, EU Regional Policy and Digitalization in the EU. Regarding the different topics, we will look both into economic theory and discuss current important topics in this respect.
Date: Thursdays, 08:00-13:00, room W2.13 (start date for this class: Oct 12th!)
Assessment and contribution to module mark: written exam
Credits: 6 SWS / 9 CPs
Lecturer: Prof. Dr. Maria Lehner
- Dozent/in: Maria Lehner
This course will be held in German Language. We will study different areas of the German labour law. It will take place every other week. I will inform you, when we start.
You need the law text "ARBEITSGESETZE"
- Dozent/in: Micha Bloching
This part of the VT HRM covers mainly three aspects of Human Resources Management:
- International Human Resource Management and Expatriation with some aspects of cultural differences important for HRM.
- Deep Dive into Recruiting Issues
- Performance Management
This lecture/seminar starts October, 5th and will be held with 6 lecture hours every week from 08:00-13:00.
Some of the lecture dates maybe held online. In that case the Zoom Data for the course is:
https://hs-augsburg.zoom.us/j/91705866504?pwd=Tk9yRFBnYzVCdjdsSzZEeXhGTXVXdz09
Meeting-ID: 917 0586 6504
Kenncode: 899403
- Dozent/in: Michael Freiboth
At the beginning of your study
program you learned the basics of marketing-management and the concept
of the 4 p´s (product, price, promotion and placement).
Furthermore we will explore a lot of details about one of the most important requirements of a modern profit company or non profit institution: corporate communication. This part is read by Prof. Manfred Uhl.
Additionally students train their skills in preparing and presenting consumer research and communication topics in front of the audience.- Dozent/in: Klaus Kellner
- Dozent/in: Hariet Köstner
- Dozent/in: Qeis Prof. Dr. Sc. Dr. Kamran
At the beginning of your study program you've learned the fundamentals of marketing-management and the concept of the 4 p´s (product, price, promotion and placement). Now we will explore details about one of the most important requirements of a modern profit company or non profit institution: corporate communication.
You will get consolidated knowledge about background, character and variety of instruments in Corporate Communication. You will develop the stakeholder-oriented approach of corporate communication and therefore the difference between marketing communication and corporate communication. And you will get information and skills about selected instruments like internal communication, crisis communication, content marketing and CSR-/Sustainability-Communication. Additionally all students train their skills in preparing and presenting communication topics in front of the audience.
Lecturers: This class is taught by Prof. Dr. Manfred Uhl and Thomas Hauser.
Time: wednesday, 14.00 - 17.00
- Dozent/in: Thomas Hauser
- Dozent/in: Manfred Uhl
Logistics is usually only visible when it falters, so logistical processes and supply chain management became very present during the COVID19 pandemic, the blockade in the Suez Canal and currently during the ongoing Ukraine war. Empty shelves,stopped production lines and hoarding (massive stockpiling) are the consequence.
How global supply chains work, what logistics and the subtasks of logistics have to do with it and what they can do to avoid supply bottlenecks is part of the advanced course Logistics and Supply Chain Management.
The course consists of 4 modules:
SCM Basics & Optimization (2 SWS, Dr. Lucassen, CEO IHK Schwaben)
SCM Methods & Controlling (4 SWS, Prof. Mahesh Srinivasan, Univ. of Akron, Michigan, USA)
SCM Practice (2 SWS, Prof. Dr. Michael Krupp, TH Augsburg)
- Dozent/in: Michael Krupp
- Dozent/in: Marc Lucassen
- Dozent/in: Mahesh Srinivasan