Applied Business Management | IM | 2 SWS | 3 CP | einmalige (keine zweite!) Einführungsveranstaltung am 16. März 2026, Start um 08:00 Uhr, via ZOOM | ZOOM-Anmeldedaten werden an alle verbindlich angemeldeten Studierenden tags zuvor versandt.
Termin des Planspiels: Das cloudbasierte Planspiel (Teilnahmepflicht) findet statt vom 27. bis 29. März (Freitag bis Sonntag). Am 27. März starten wir um 13:30 Uhr im Computerlabor (Anwesenheitspflicht). Am 28. und 29. März starten wir jeweils um 09:00 Uhr, allerdings: NICHT IM COMPUTERLABOR. An diesen beiden Tagen werden Sie mit Ihrem/Ihrer TEAM CAPTAIN/ESSE von "zuhause aus" tätig sein. Erste Informationen zum Planspiel siehe hier: https://www.topsim.com/wp-content/uploads/2025/03/Mastering-Global-Expansion_Flyer.pdf.
Last but least: Applied Business Management will be taught in (non-native) English; Guest and Erasmus Students, however, ought to understand the comments above given that studying in Germany is about practising German language skills, too, isn’t it? Hence, I wouldn‘t have survived in Paris w/o understanding and speaking French. Verständlicher Weise.
- Dozent/in: Marcus Labbé
In this simulation students will learn how to manage a company in a competitive environment. Students will take the role as members of the board to decide in six rounds about strategic options to let their company succeed against the competition. The simulation id designed under the motto Learning Business by Doing Business.
To ensure the learning success of the simulation it will be held as a blocked seminar of two full days on Friday/Saturday, starting 08:00.
Students that enroll should also choose one of the weekend dates. Simulation Dates can be chosen in the course
- Dozent/in: Michael Freiboth
Strategic Management describes the process that companies use to gain competitive advantage against their competition in the given environment. It helps students to understand the importance of analyzing the environment and their own strengths and limitations to find the best available strategy to survive and prosper under the conditions of globalization, fierce competition and changing environments. With the help of many examples students are able to identify and define strategic options to improve competitiveness.
In the course students will get an insight into the strategic decision making process according to Barney and Hesterly. They will understand the importance of a company vision, how to set targets, make an internal and external analysis to identify strategic options that should result into a competitive advantage.
The lecture is combined with a business simulation in which students can test their acquired knowledge. Information about that you find in the respective course.
Lecture is scheduled to Thursdays afternoon 14:00-15:30
The course may be held partially online. The Zoom Meeting Data for the lecture:
Meeting-ID: 963 4653 7359
Kenncode: 012578
- Dozent/in: Michael Freiboth