This lecture is part of the module "Managing Data-Driven Business Models (MD2B)". It contains the part "Understanding and Deploying Data-Driven Business Models" presented by Prof. Frank Danzinger. The corresponding other part of the module is given by Prof. Jianing Zhang.

We will deal in this lecture with:

  • Data and business understanding (e.g., IoT-Data-Chain, digital business models)
  • Implementation of digital and data-driven business models (e.g., digital maturity, SDL, CRISP-Cycle, industry 4.0)
The lecture takes place each Thursday, from 14.00 to 17.00, commencing March, 19th.
This course covers the quantitative and Machine Learning (ML) part of the specialization module MD2B. It complements and extends the course offered by Prof. Dr. Frank Danzinger by hands-on techniques and hard-wired skills necessary for mastering and commanding digital eco-systems.
 
Topics encompass inter alia
  • Refresher/Intro to programming in Python
  • Refresher of Maths/Stats for Machine Learning (ML)
  • Web scraping
  • Sentiment analysis
  • Social media monitoring
  • AI agents via LLMs
  • RAG bots 
Lectures will be offered every Thursday 9:50am - 1:10pm