Learning objective: applying the complete knowledge of business administration which you have acquired during your studies, so far, by designing a business simulation in the simulation software of simcision.
Content: you will develop a business blueprint for an exemplary company and write a technical concept for modelling the simulation in the software of simcision. Additionally, you will actually design the simulation in simcision's software tool.
The focus of the course or the exemplary company are the operational end-2-end processes of a company, reflected by Porter's value chain, i.e. procurement, manufacturing and marketing & sales. Besides the material flow running through those functions, you will also take the value flow or a financial perspective of those processes into account.
Examination / grading: written business blueprint (1) and technical concept for the business simulation as well as the actual model in simcision's software tool (2) - both parts will be done in teams. Furthermore, an individual reflection on your learnings (3) is also required.
Course registration: by self enrolment in this Moodle course until September 30.
Timetable: The course will take place on Wednesdays from 08:30 to 11:15 - in Webuntis the entire course hours - starting 08:00 - are blocked due to organizational reasons.
First lecture: October 7, 08:30.
Subsequent times and dates will be communicated in the first lecture and will be available in Moodle afterwards.
Credits: 3 ECTS (2 semester hours)
Lecturer: Prof. Dr. Georg Erdmann & Prof. Dr. Alexander Stehle
- Dozent/in: Georg Erdmann
- Dozent/in: Alexander Stehle
Dieses Seminar im Marketing-Management beschäftigt sich mit Markenführung im Profisport. Wir gehen den Fragen nach, welche Clubs der Deutschen Eishockey Liga (DEL) eine Markenidentität entwickelt haben und ob sie ihre Marke systematisch führen. Zudem werden wir daraus Empfehlungen für die Augsburger Panther ableiten. Nach einer kurzen Einführung in die Grundlagen zu Markenidentität und Markenführung geht es darum, relevante Marken in der DEL zu erfassen, deren Positionierung (z. B. hinsichtlich Tradition, CSR, Innovation) zu identifizieren, die jeweilige Markenkommunikation zu überprüfen (z. B. Brand-Fit, Zielgruppen-Fit, Digitalpotenzial) und daraus schließlich eine Empfehlung für die Markenführung und -kommunikation der Augsburger Panther zu entwickeln, die Partner dieses Seminars sind.
Dieses Seminar ist für Studierende des BA-Studiengangs International Management in der Vertiefungsphase geeignet sowie Studierende des BA-Studiengangs Betriebswirtschaft, sofern nicht die Studienrichtung "Marketing und Entrepreneurship", gewählt wurde, sondern BW generalistisch studiert wird.
Das Seminar findet wöchentlich dienstags vom 17.30 bis 19 Uhr statt. Ein Stadionbesuch und ein Abstimmungsgespräch bei den Augsburger Panthern ist zusätzlich geplant.
Der Leistungsnachweis (2 SWS / 3 CP) erfolgt über eine Abschlusspräsentation vor der Geschäftsführung und Marketingleitung der Augsburger Panther.
Die Seminargruppe ist auf 15 Studierende begrenzt. Es besteht Anwesenheitspflicht. Voraussetzungen für die Teilnahme sind: erfolgreich bestandene Orientierungsphase, Freude am Marketing-Management und besonderes Interesse am Profisport und natürlich Eishockey:)
Die Anmeldung erfolgt über das neue Anmeldetool der THA School of Business für Seminare, Projekte und FWPs, nicht über Moodle.
- Dozent/in: Manfred Uhl
Dive into the exciting world of wealth-building strategies! We’re exploring smart investing, entrepreneurship, real estate, taxation, financial independence, and lifestyle design - everything you need to make better financial decisions 📈
Led by Professor Maximilian Freyenfeld, an experienced advisor to wealthy clients, this seminar blends real-world examples with fresh insights 🚀
Let’s build a rock-solid foundation in personal finance and critically examine different paths to building wealth. Plus, master essential academic skills like literature research, proper citations, and structuring your work—skills that will supercharge your career 🌟
Seminar or FWP? The choice is yours! The course is offered in a hybrid format. Students who choose the seminar option will write and present a seminar paper, while those who choose the FWP option will work on and present a case study.
- Dozent/in: Maximilian Freyenfeld
Dive into the exciting world of wealth-building strategies! We’re exploring smart investing, entrepreneurship, real estate, taxation, financial independence, and lifestyle design - everything you need to make better financial decisions 📈
Led by Professor Maximilian Freyenfeld, an experienced advisor to wealthy clients, this seminar blends real-world examples with fresh insights 🚀
Let’s build a rock-solid foundation in personal finance and critically examine different paths to building wealth. Plus, master essential academic skills like literature research, proper citations, and structuring your work—skills that will supercharge your career 🌟
Seminar or FWP? The choice is yours! The course is offered in a hybrid format. Students who choose the seminar option will write and present a seminar paper, while those who choose the FWP option will work on and present a case study.
Language: The course is generally taught in English. However, you may also write your paper in German. If all participants speak German, the presentation may also be given in German.
- Dozent/in: Maximilian Freyenfeld
Description:
In the seminar "Digital Platform Economy" , you will examine the business models of digital platforms, their market strategies, network effects, and the impact on traditional industries. Topics such as the role of data, the importance of network effects, and the challenges of regulation will be covered. Students will learn how platforms transform markets and enable new business models.
Lecturer:
The lecturer is Philipp Pfister, CEO of Transporeon.
Transporeon is one of Europe's largest freight exchanges and offers a digital platform for transport management. The company connects shippers and carriers and optimizes the entire transport process through automation and real-time insights.
Dates:
First date: 12.10. - 09:40
Interim results: 19.11. - 09:40 Uhr
Final presentation: 11.12. - 09:40 Uhr
The deadline for submitting the thesis is in January
The course is limited to 12 participants.
- Dozent/in: Michael Krupp
- Dozent/in: Philipp Pfister