Strategic Management Lecture

Strategic Management describes the process that companies use to gain competitive advantage against their competition in the given environment. It helps students to understand the importance of analyzing the environment and their own strengths and limitations to find the best available strategy to survive and prosper under the conditions of globalization, fierce competition and changing environments. With the help of many examples students are able to identify and define strategic options to improve competitiveness.

In the course students will get an insight into the strategic decision making process according to Barney and Hesterly. They will understand the importance of a company vision, how to set targets, make an internal and external analysis to identify strategic options that should result into a competitive advantage.

The lecture is combined with a business simulation in which students can test their acquired knowledge. Information about that you find in the respective course.

Lecture is scheduled to Thursdays afternoon 14:00-15:30

The course may be held partially online. The Zoom Meeting Data for the lecture:

Meeting-ID: 963 4653 7359

Kenncode: 012578

Strategic Management Simulation

In this simulation students will learn how to manage a company in a competitive environment. Students will take the role as members of the board to decide in six rounds about strategic options to let their company succeed against the competition. The simulation id designed under the motto Learning Business by Doing Business.

To ensure the learning success of the simulation it will be held as a blocked seminar of two full days on Friday/Saturday, starting 08:00.

Students that enroll should also choose one of the weekend dates. Simulation Dates can be chosen in the course

VT IMC - Part: Business Profiling

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At the beginning of your study program you learned the basics of marketing-management and the concept of the 4 p´s (product, price, promotion and placement).

Now we will have a detailed look on techniques to explore customers opinions, feelings and needs.This part is held by Prof. Kellner and Prof. Köstner.

Furthermore we will explore a lot of details about one of the most important requirements of a modern profit company or non profit institution: corporate communication. This part is read by Prof. Manfred Uhl.

Additionally students train their skills in preparing and presenting consumer research and communication topics in front of the audience.

The course takes place on Tuesday, 9:50 to 1 pm.

VT Management Accounting - Advanced Controlling

Topics: The course teaches the implementation of current controlling instruments using standard software.

In addition to lectures on SAP CO and MS Excel, practical presentations by software companies will be integrated into the lecture.

Date: The course takes place online on Wednesdays from 15:30 to 17:00 and is divided into two parts:

- 1st half of the semester: Case studies with SAP CO (from Oct 2 until Nov 13 in W4.03) with Mr. Livieri (extra moodle course)     

- 2nd half of the semester: Case studies with MS Excel, Tableau, Automation Anywhere, and other IT tools (Nov 20 - Jan 15 via Zoom)

Assessment: Solution of Case Studies (and Exam)

Credits: Part of the Study Focus Management Accounting (stand-alone: 2 SWS / 3 CPs)

VT Management Accounting - Controlling Tools WS 24/25

Contents: In this course, you will learn the basics of the following management control tools and apply your knowledge in case studies:

  • Responsibility center design
  • Operational planning and budgeting
  • Forecasting
  • Variance analysis
  • Sustainability control
Examination / grading: Solution of case studies, home assignment and written examination at the end of the semester.

Credits: Part of the specialization (VT) Management Accounting

Lecturer: Prof. Dr. Alexander Stehle

VT Management Accounting - Cost Management

Topics: This course covers the basics and applications of cost management tools, in particular:

    • Management accounting and strategic decision-making 
    • Basics of proactive cost management
    • Theory of Constraints
    • Activity-Based Costing & Activity-Based Management
    • Target Costing
    • Product Lifecycle Costing
    • Fixed Cost Management
The course is based on Case Studies, therefore attendance in class is mandatory.

Date: The course takes place on Tuesdays at 09:50.

Assessment and contribution to module evaluation: Presentation/Discussion, Written Exam

Credits: Part of the Study Focus Management Accounting (stand-alone: 2 SWS / 3 CPs)

VT Management Accounting - Functional Controlling

This course is part of the study focus Management Accounting.

VT Management Accounting - Project Management (Livieri)

VT SCM - Outsourcing & Controlling WS 24/25

VT SCM WS 2024/25

Logistics is usually only visible when it falters, so logistical processes and supply chain management became very present during the COVID19 pandemic, the blockade in the Suez Canal and currently during the ongoing Ukraine war. Empty shelves,stopped production lines and hoarding (massive stockpiling) are the consequence.

How global supply chains work, what logistics and the subtasks of logistics have to do with it and what they can do to avoid supply bottlenecks is part of the advanced course Logistics and Supply Chain Management.

The course consists of 4 modules:
SCM Methods & Optimization (4 SWS, Prof. Dr. Waibel, TH Augsburg)
SCM Controlling (2 SWS, Prpf. Dr. Stehle, TH Augsburg)
SCM Practice (2 SWS, Prof. Dr. Michael Krupp, TH Augsburg)

Room: W1.08