Gilt für Studienbeginn vor WS 2025-26!!!!
Für die Teilnahme an einer Vertiefung ist eine Anmeldung notwendig.
Die Teilnahme an einer Vertiefung ist gem. SPO möglich ab dem Erreichen von 80 CP im Studienverlauf (CP aus FWP/AWP-Fächer zählen nicht mit). Die 80 CP müssen mit dem Beginn des WS 2025-26 (01.10.2025) vorliegen.
Der Anmeldezeitraum läuft von Mittwoch, 02.07.2025 (07:00 Uhr) bis Mittwoch, 16.07.2025 (23:00 Uhr).
Bei dem verwendeten Anmeldeverfahren handelt es sich um ein Prioritätenverfahren (kein "first come first serve"). Erst nach Ablauf der Anmeldephase wird eine Platzzuteilung vom System vorgenommen.
Über die Platzzuteilung werden Sie nach Abschluss des Anmeldeverfahrens informiert, spätestens jedoch bis zum 31.07.2025.
Alle weiteren Informationen finden Sie im Kursraum, in dem Sie als IM-Studierende automatisch eingeschrieben sind.
Wenn Sie als IM-Studierende nicht in den Kurs hineinkommen, aber der Meinung sind, Sie müssten sich für das WS 2025-26 für eine Vertiefung anmelden, dann schreiben Sie bitte ein Mail an "studiengang.wirtschaft@tha.de" unter Angabe der Matrikelnummer. Wir bearbeiten dann Ihre Anfrage zeitnah.
Applied Business Management | IM | 2 SWS | 2 CP | einmalige (keine zweite!) Einführungsveranstaltung am 6. Oktober 2025, Start um 08:00 Uhr, via ZOOM | ZOOM-Anmeldedaten werden an alle verbindlich angemeldeten Studierenden tags zuvor versandt.
Termin des Planspiels: Das cloudbasierte Planspiel wird je wöchentlich und freitags, Start am 17. Oktober bis 31. Oktober (je 11:30-17:20 Uhr) ausschließlich im Computerlabor durchgeführt. Es besteht unbedingte persönliche Anwesenheitspflicht (andernfalls NICHTTEILNAHME als Konsequenz). Erste Informationen zum Planspiel siehe hier: https://www.topsim.com/wp-content/uploads/2021/03/KB_TOPSIM_GoingGlobal.pdf.
Last but least: Applied Business Management will be taught in (non-native) English; Guest and Erasmus Students, however, ought to understand the comments above given that studying in Germany is about practising German language skills, too, isn’t it? Hence, I wouldn‘t have survived in Paris w/o understanding and speaking French. Verständlicher Weise.
- Dozent/in: Marcus Labbé
- Dozent/in: Christine Bélanger
- Dozent/in: Alisa Kasle-Henke
- Dozent/in: Svea Schauffler
Strategic Management describes the process that companies use to gain competitive advantage against their competition in the given environment. It helps students to understand the importance of analyzing the environment and their own strengths and limitations to find the best available strategy to survive and prosper under the conditions of globalization, fierce competition and changing environments. With the help of many examples students are able to identify and define strategic options to improve competitiveness.
In the course students will get an insight into the strategic decision making process according to Barney and Hesterly. They will understand the importance of a company vision, how to set targets, make an internal and external analysis to identify strategic options that should result into a competitive advantage.
The lecture is combined with a business simulation in which students can test their acquired knowledge. Information about that you find in the respective course.
Lecture is scheduled to Thursdays afternoon 14:00-15:30
The course may be held partially online. The Zoom Meeting Data for the lecture:
Meeting-ID: 963 4653 7359
Kenncode: 012578
- Dozent/in: Michael Freiboth
In this simulation students will learn how to manage a company in a competitive environment. Students will take the role as members of the board to decide in six rounds about strategic options to let their company succeed against the competition. The simulation id designed under the motto Learning Business by Doing Business.
To ensure the learning success of the simulation it will be held as a blocked seminar of two full days on Friday/Saturday, starting 08:00.
Students that enroll should also choose one of the weekend dates. Simulation Dates can be chosen in the course
- Dozent/in: Michael Freiboth
Topics: In this course "European Business Studies", we will focus on important EU policy areas from an economic point of view. The class focuses on six core economic policy areas: The EU Financial System, EU Environmental and Energy Policy, EU Competition Policy, EU Trade Policy, EU Regional Policy and Digitalization in the EU. Regarding the different topics, we will look both into economic theory and discuss current important developments in this respect.
A study trip (1 day) to the European Central Bank in Frankfurt on November 25th will be part of the course.
Please note: European Law will this semester not be a part of the study focus “European Business Studies”
Date: Tuesdays (09:50-11:20, W2.13), Thursdays (09:30-12:30, W1.10), Fridays (09:50-11:20, zoom)
Assessment and contribution to module mark: written exam
Credits: 8 SWS / 12 CPs
Lecturer: Prof. Dr. Maria Lehner
- Dozent/in: Maria Lehner
This part of the VT HRM covers the following aspect of Human Resources Management:
International Human Resource Management and Expatriation with some aspects of cultural differences important for HRM.
This part of the lecture/seminar is held as a blocked seminar in W3.20 in October and November, starting 9th from 09:00-13:00.
Some of the lecture dates maybe held online. In that case the Zoom Data for the course is:
https://hs-augsburg.zoom.us/j/91705866504?pwd=Tk9yRFBnYzVCdjdsSzZEeXhGTXVXdz09
Meeting-ID: 917 0586 6504
Kenncode: 899403
- Dozent/in: Michael Freiboth
Dalle_100924.jpgAt the beginning of your study program you learned the basics of marketing-management and the concept of the 4 p´s (product, price, promotion and placement).
Now we will have a detailed look on techniques to explore customers opinions, feelings and needs.This part is held by Prof. Kellner and Prof. Köstner.
Furthermore we will explore a lot of details about one of the most important requirements of a modern profit company or non profit institution: corporate communication. This part is read by Prof. Manfred Uhl.
Additionally students train their skills in preparing and presenting consumer research and communication topics in front of the audience.
The course takes place on Tuesday, 9:50 to 1 pm.
- Dozent/in: Klaus Kellner
- Dozent/in: Hariet Köstner
- Dozent/in: Helene Wetzel
At the beginning of your study program you've learned the fundamentals of marketing-management and the concept of the 4 p´s (product, price, promotion and placement). Now we will explore details about one of the most important requirements of a modern profit company or non profit institution: corporate communication.
You will get consolidated knowledge about background, character and variety of instruments in Corporate Communication. You will develop the stakeholder-oriented approach of corporate communication and therefore the difference between marketing communication and corporate communication. And you will get information and skills about selected instruments like internal communication, crisis communication, content marketing and CSR-/Sustainability-Communication. Additionally all students train their skills in preparing and presenting communication topics in front of the audience.
Lecturers: This class is taught by Prof. Dr. Manfred Uhl and Thomas Hauser.
Time: wednesday, 14.00 - 17.00
Start: 08.10.2025
- Dozent/in: Thomas Hauser
- Dozent/in: Manfred Uhl
Logistics is usually only visible when it falters, so logistical processes and supply chain management became very present during the COVID19 pandemic, the blockade in the Suez Canal and currently during the ongoing Ukraine war. Empty shelves,stopped production lines and hoarding (massive stockpiling) are the consequence.
How global supply chains work, what logistics and the subtasks of logistics have to do with it and what they can do to avoid supply bottlenecks is part of the advanced course Logistics and Supply Chain Management.
The course consists of 3 modules:
Decision Making in SCM (4 SWS, Prof. Mahesh Srinivasan, Ph.D., University of Akron - Online and at THA in November)
SCM Methods & Optimization (2 SWS, Prof. Dr. Waibel, TH Augsburg)
SCM Outsourcing & Controlling (2 SWS, Prof. Dr. Stehle, TH Augsburg)
Credits: 12
Timetable: The course will take place on Thursdays from 9:50 to 13:10 and 14:00 to 18:00 (second part of afternoon lecture online).
First lecture: October, 2th, 9:50
Exact dates will be communicated in the first lecture and will be available in Moodle afterwards.
- Dozent/in: Mahesh Srinivasan
- Dozent/in: Alexander Stehle
- Dozent/in: Florian Waibel