FWP Cross Cultural Management - Exchange students only

VT European Business Studies / WiSe 2025 2026

Topics: In this course "European Business Studies", we will focus on important EU policy areas from an economic point of view. The class focuses on six core economic policy areas: The EU Financial System, EU Environmental and Energy Policy, EU Competition Policy, EU Trade Policy, EU Regional Policy and Digitalization in the EU. Regarding the different topics, we will look both into economic theory and discuss current important developments in this respect. 

A study trip (1 day) to the European Central Bank in Frankfurt on November 25th will be part of the course.

Please note: European Law will this semester not be a part of the study focus “European Business Studies”

Date: Tuesdays (09:50-11:20, W2.13), Thursdays (09:30-12:30, W1.10), Fridays (09:50-11:20, zoom)

Assessment and contribution to module mark: written exam

Credits: 8 SWS / 12 CPs

Lecturer: Prof. Dr. Maria Lehner

VT HRM - Part International HRM Freiboth

This part of the VT HRM covers the following aspect of Human Resources Management:

International Human Resource Management and Expatriation with some aspects of cultural differences important for HRM.

Students should be prepared for Seminar paper and Homework and preparing group and individual presentations. 

This part of the lecture/seminar is held as a blocked seminar in W3.20 in October and November, starting 9th from 09:00-13:00.

Some of the lecture dates maybe held online. In that case the Zoom Data for the course is:

https://hs-augsburg.zoom.us/j/91705866504?pwd=Tk9yRFBnYzVCdjdsSzZEeXhGTXVXdz09

Meeting-ID: 917 0586 6504
Kenncode: 899403

VT HRM - Part: Performance Management (Netzel)

This seminar focuses on aspects of performance measurement and assessment. This includes the structure, basic elements and their interdependencies within a modern performance management system. Students learn about essential tools, such as target agreements, performance assessment, corrective measures and reward management. In addition, the fundamentals of motivational and occupational psychology are critically reflected in relation to employees' motivation and mental health. 

The dates for this seminar are scheduled as a block and will take place in person on three Thursdays between 8:00 a.m. and 1:10 p.m.:

11 December 2025: Introduction to the topic

18 December 2025: Intensification to the topic

8 January 2026: Integration and part I of performance assessment* (Please note: Thus, it is expected that you will all be present at this appointment.)

*) Performance assessment for this course is carried out in groups and includes a joint pitch (on 8 January 2026) and a jointly prepared short report.

Lecturer: Prof. Janine Netzel

Room: W3.20 

VT IMC - Part: Business Profiling

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At the beginning of your study program you learned the basics of marketing-management and the concept of the 4 p´s (product, price, promotion and placement).

Now we will have a detailed look on techniques to explore customers opinions, feelings and needs.This part is held by Prof. Kellner and Prof. Köstner.

Furthermore we will explore a lot of details about one of the most important requirements of a modern profit company or non profit institution: corporate communication. This part is read by Prof. Manfred Uhl.

Additionally students train their skills in preparing and presenting consumer research and communication topics in front of the audience.

The course takes place on Tuesday, 9:50 to 1 pm.

VT IMC - Part: Corporate Communication WS 25/26

At the beginning of your study program you've learned the fundamentals of marketing-management and the concept of the 4 p´s (product, price, promotion and placement). Now we will explore details about one of the most important requirements of a modern profit company or non profit institution: corporate communication.

You will get consolidated knowledge about background, character and variety of instruments in Corporate Communication. You will develop the stakeholder-oriented approach of corporate communication and therefore the difference between marketing communication and corporate communication. And you will get information and skills about selected instruments like internal communication, crisis communication, content marketing and CSR-/Sustainability-Communication. Additionally all students train their skills in preparing and presenting communication topics in front of the audience.

Lecturers: This class is taught by Prof. Dr. Manfred Uhl and Thomas Hauser.

Time: wednesday, 14.00 - 17.00

Start: 08.10.2025


VT SCM WS 25/26 (only Exchange Students)

Logistics is usually only visible when it falters, so logistical processes and supply chain management became very present during the COVID19 pandemic, the blockade in the Suez Canal and currently during the ongoing Ukraine war. Empty shelves,stopped production lines and hoarding (massive stockpiling) are the consequence.

How global supply chains work, what logistics and the subtasks of logistics have to do with it and what they can do to avoid supply bottlenecks is part of the advanced course Logistics and Supply Chain Management.

The course consists of 3 modules:
Decision Making in SCM (4 SWS, Prof. Mahesh Srinivasan, Ph.D., University of Akron - Online and at THA in November)
SCM Methods & Optimization (2 SWS, Prof. Dr. Waibel, TH Augsburg)
SCM Outsourcing & Controlling (2 SWS, Prof. Dr. Stehle, TH Augsburg)

Credits: 12

Timetable: The course will take place on Thursdays from 9:50 to 13:10 and 14:00 to 18:00 (second part of afternoon lecture online). 

First lecture: October, 2th, 9:50

Exact dates will be communicated in the first lecture and will be available in Moodle afterwards.